This Privacy Policy explains how Kami Media, MB collects, uses, stores, shares, and protects personal information when you:
- visit www.howto-parent.com;
- purchase a digital product;
- access an online product;
- subscribe to emails;
- contact customer support;
- interact with our advertisements;
- interact with our social-media content.
1. Who we are
The data controller responsible for your personal information is:
Kami Media, MB
Legal entity code: 306774386
Registered in the Republic of Lithuania
Privacy and customer support email: support@howto-parent.com
In this Privacy Policy, “How To Parent,” “Kami Media,” “we,” “us,” and “our” refer to Kami Media, MB.
Our products and services are not offered in Taiwan or Singapore.
2. Scope of this Privacy Policy
This Privacy Policy applies to personal information processed through:
- our website;
- product sales pages;
- checkout;
- digital downloads;
- interactive digital products;
- customer accounts;
- customer support;
- email communications;
- analytics;
- advertising activities;
- related online services operated by us.
It does not govern third-party websites and services that process information independently under their own privacy policies.
3. Personal information we collect
The information we collect depends on how you interact with us.
3.1 Identity and contact information
- first and last name;
- email address;
- billing address;
- country or region;
- telephone number, if voluntarily provided;
- account username or identifier.
3.2 Transaction information
- products purchased;
- order number;
- purchase date and time;
- purchase price;
- currency;
- tax information;
- payment status;
- discount or coupon information;
- refund history;
- payment-dispute or chargeback history;
- limited payment-method information supplied by the payment processor, such as card type and last four digits.
We do not ordinarily receive or store your complete payment-card number or card security code.
3.3 Product-access and usage information
- access-link issuance;
- download events;
- download date and time;
- product login events;
- pages or cards viewed;
- features used;
- customer-account activity;
- number of devices used;
- number of access attempts;
- product-access history;
- technical errors and diagnostic data.
This information may be used to deliver products, restore access, prevent fraud, investigate chargebacks, secure our content, and understand product performance.
3.4 Device and technical information
- IP address;
- browser type;
- device type;
- operating system;
- browser and device language;
- approximate location derived from IP address;
- referring website;
- pages visited and links clicked;
- session date and duration;
- device, browser, and cookie identifiers;
- error and security logs.
3.5 Communications and support information
We may collect information you provide through emails, contact forms, support requests, refund requests, complaints, surveys, reviews, testimonials, social-media messages, and other communications.
Please avoid sending unnecessary medical records, identification documents, or sensitive personal information through ordinary email or contact forms.
3.6 Marketing information
- email-subscription status;
- consent records;
- marketing preferences;
- email opens and clicks, where permitted;
- campaign source;
- advertisement interactions;
- abandoned-checkout information;
- purchase attribution;
- audience information provided by advertising platforms.
3.7 Cookie and similar-technology information
Where permitted, we may use cookies, pixels, tags, local and session storage, software development kits, advertising and analytics identifiers, and similar technologies for website operation, security, analytics, personalisation, advertising measurement, and marketing.
4. How we collect personal information
- directly from you;
- automatically from your browser or device;
- from payment providers;
- from website and hosting providers;
- from email and customer-support providers;
- from analytics services;
- from advertising and social-media platforms;
- from fraud-prevention and security services;
- from another person who purchases a product as a gift;
- from publicly available sources where lawful.
5. Purposes and legal bases for processing
Where the EU GDPR, UK GDPR, or similar law applies, we process personal information only where we have an appropriate legal basis.
5.1 To process and fulfil purchases
Legal basis: performance of a contract; steps taken at your request before entering into a contract; compliance with legal obligations.
5.2 To provide customer support
Legal basis: performance of a contract; compliance with legal obligations; our legitimate interests in supporting customers and operating our business.
5.3 To process payments and prevent fraud
We may verify transactions, detect suspicious activity, prevent unauthorised purchases, prevent product piracy, investigate refund abuse, respond to chargebacks, secure customer accounts, protect our intellectual property, and enforce our Terms and Conditions.
5.4 To operate and improve the website
Legal basis: our legitimate interests; consent where required for non-essential cookies or technologies.
5.5 To communicate with you
We send order and access information, important product notices, responses to enquiries, security alerts, and notifications of material changes affecting your purchase.
5.6 To send marketing communications
You can unsubscribe at any time using the unsubscribe link or by contacting support@howto-parent.com. Unsubscribing from marketing does not stop necessary transactional, security, access, or legal communications.
5.7 To measure advertising and marketing performance
Where the required consent has been obtained, we may use cookies, pixels, and related technologies to measure advertisement performance, attribute purchases, create advertising audiences, limit repeated advertisements, understand campaign effectiveness, and deliver more relevant advertising.
5.8 To comply with law and protect legal rights
We may process information to maintain accounting records, comply with tax and consumer-protection laws, respond to lawful requests, investigate suspected crime or fraud, establish, exercise, or defend legal claims, enforce our Terms and Conditions, and protect users, children, our business, or third parties.
6. Sensitive information and information about children
Our website and checkout are directed to adults. We do not knowingly collect personal information directly from children for account registration, payment, or marketing purposes.
Although our products concern babies and children, you should not send us unnecessary information such as a child’s full name or date of birth, a child’s photograph, precise medical records, identification documents, or other sensitive information.
If you believe that a child has provided personal information without appropriate authorisation, contact support@howto-parent.com.
We do not use support messages to provide medical diagnosis or personalised medical treatment. In an emergency, contact qualified healthcare professionals or local emergency services.
7. Cookies and similar technologies
7.1 Essential cookies
Used for website security, checkout, fraud prevention, session management, customer-account access, digital product delivery, and remembering privacy choices.
7.2 Analytics cookies
With consent where required, used to understand website traffic, page performance, visitor interactions, technical errors, and conversion patterns.
7.3 Advertising cookies
With consent where required, used to measure advertisements, attribute conversions, create audiences, personalise advertising, and limit advertisement frequency.
7.4 Cookie choices
Where required, we provide a cookie banner or preference tool. You may accept or reject optional cookies, select cookie categories, and change your choices later. You can also manage cookies through your browser settings.
8. Payment information
Payments may be processed by third-party payment providers such as Stripe. We ordinarily receive only limited transaction information needed to confirm payment, deliver the product, maintain records, and respond to disputes. Payment providers process information under their own privacy policies and legal obligations.
9. When we share personal information
9.1 Payment providers
To process payments, prevent fraud, issue refunds, handle disputes, and comply with financial regulations.
9.2 Website, hosting, and technical providers
To host the website, store website data, deliver digital products, maintain databases, secure systems, and provide backups.
9.3 Email and communication providers
To send purchase confirmations, deliver access links, provide support, and send marketing where permitted.
9.4 Analytics providers
To measure website performance, understand usage, detect errors, and improve services.
9.5 Advertising and social-media platforms
To measure advertising, attribute purchases, create or exclude audiences, and deliver relevant advertising.
9.6 Fraud-prevention and security providers
To identify suspicious transactions, prevent account misuse, protect digital products, and detect automated or abusive access.
9.7 Professional advisers
Lawyers, accountants, auditors, insurers, consultants, and tax advisers.
9.8 Authorities and legal recipients
Courts, regulators, tax authorities, law enforcement, payment networks, and competent public authorities.
9.9 Business transfers
Information may be disclosed in connection with a merger, acquisition, financing, restructuring, sale of assets, or sale or transfer of the business.
10. Chargebacks, fraud, and legal claims
If you initiate a chargeback, payment dispute, bank claim, or fraud allegation, we may disclose relevant information to payment processors, card issuers, banks, card networks, fraud-prevention services, legal advisers, insurers, and competent authorities.
Relevant information may include order records, payment status, checkout consent records, Terms acceptance, IP address, device information, approximate location, access-link delivery, download and login history, product usage, communications, and support history.
11. Sale, sharing, and targeted advertising
We do not sell personal information for money. Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain advertising cookies, pixels, or data transfers. Where applicable, we will provide legally required notice, consent controls, opt-out controls, cookie preferences, and “Do Not Sell or Share” options.
We do not knowingly sell or share personal information belonging to children.
12. International data transfers
Kami Media, MB is established in Lithuania within the European Economic Area. Some service providers may process information outside your country of residence. Where required, we use recognised safeguards such as adequacy decisions, standard contractual clauses, the United Kingdom International Data Transfer Addendum, contractual protections, and technical and organisational safeguards.
13. Data retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy.
| Category | Typical retention period |
|---|---|
| Orders, invoices, and accounting records | Up to 10 years or longer where required by law |
| Product-access records | For the access period and up to 3 years afterwards |
| Download and fraud-prevention records | Up to 3 years after the transaction or dispute |
| Customer-support communications | Up to 3 years after resolution |
| Refund and chargeback records | For the dispute period and applicable legal limitation period |
| Marketing records | Until consent is withdrawn, you unsubscribe, or no longer needed |
| Cookie information | According to the lifespan shown in the cookie tool or provider settings |
| Unsuccessful transaction information | Normally up to 12 months unless needed for fraud prevention or legal claims |
14. Data security
We use reasonable technical and organisational measures designed to protect personal information, including encrypted transmission, secure hosting, access controls, authentication, security logging, monitoring, backups, specialist payment providers, confidentiality obligations, and data-minimisation practices.
No website, transmission, or storage system can be guaranteed to be completely secure. You are responsible for protecting your email account, device, passwords, access links, and downloaded product files.
15. Your privacy rights
Depending on your location and applicable law, you may have the right to know whether we process your personal information, access it, correct inaccurate information, request deletion, restrict or object to processing, withdraw consent, receive portable information, opt out of targeted advertising and sale or sharing, limit certain uses of sensitive information, appeal a refused request, and complain to a supervisory authority.
16. European Economic Area and United Kingdom rights
Where the EU GDPR or UK GDPR applies, you may exercise the rights set out in those regulations, including complaint to a supervisory authority. Our supervisory authority is the Lithuanian State Data Protection Inspectorate.
17. United States privacy rights
Residents of certain United States states may have rights to confirm, access, correct, delete, obtain a portable copy, opt out of sale or targeted advertising or certain profiling, limit uses of sensitive information, and appeal a denied request.
California residents: Where the California Consumer Privacy Act applies, California residents may exercise the rights it provides, including opt out of sale or sharing. We do not knowingly sell or share the personal information of consumers under 16.
18. Canada
Where Canadian privacy law applies, you may request access, correction, withdraw consent subject to legal and contractual restrictions, and submit a complaint about our privacy practices.
19. Australia and New Zealand
You may request access, correction, information about our handling of personal information, and review of a privacy complaint.
20. Other jurisdictions
Residents of Brazil, Switzerland, South Africa, Japan, South Korea, and other jurisdictions may have additional rights under applicable local law. Our products and services are not offered in Taiwan or Singapore.
21. Automated decision-making
We do not currently make decisions producing legal or similarly significant effects solely through automated processing. Payment processors and fraud-prevention services may automatically score, flag, delay, or decline a transaction, or request further verification.
22. How to exercise your privacy rights
To exercise a privacy right, email support@howto-parent.com with your full name, the email used for the order or account, your country and state or region, the right you wish to exercise, and enough information for us to locate the relevant records. We may need to verify your identity before completing the request.
23. Marketing choices
You may unsubscribe by clicking the unsubscribe link in an email, adjusting available preferences, or contacting support@howto-parent.com. We may continue to send non-marketing messages relating to purchases, product access, security, legal notices, and customer support.
24. Do Not Track and Global Privacy Control
Where legally required and technically supported, we recognise Global Privacy Control signals as an applicable opt-out request for the relevant browser or device.
25. Third-party links and services
Our website may link to external websites, social-media platforms, payment providers, medical or educational resources, and third-party tools. Those third parties process information under their own privacy policies.
26. Changes to this Privacy Policy
We may update this Privacy Policy to reflect legal developments, new products, new service providers, changes to data practices, security changes, and technical developments. The revised Policy will be posted on this page with an updated effective date.
27. Contact and complaints
Kami Media, MB
Legal entity code: 306774386
Republic of Lithuania
Email: support@howto-parent.com
If you are not satisfied with our response, you may contact the data-protection or consumer-protection authority responsible for your jurisdiction.